Welcome

Image of Colleen Toomey. She wears a black shirt and is standing in front of a gray wall.

I am a strategic communications leader with 15 years of experience supporting economic development, public programming, urban planning, and mega-construction projects in the Pacific Northwest, New York City, the United Kingdom, and Europe.

As of November 2025, I am based out of Caldwell, Idaho and available for limited freelance opportunities.

Whether it is through design, innovations in building methodology, or artistic expression, I'm inspired by the people, places, and cultural forces that make our communities thrive. Born and raised as a fourth-generation Idahoan, I also hold a deep appreciation for the richness and fragility of natural resources as well as ecological stewardship in facets of work.

In any project, I strive to build consensus early on, working collaboratively with diverse project partners to create meaningful stories, engagement opportunities, and outcomes that ultimately foster trust and long-term change. Contact me via colleen@toomeytales.com.


Philosophy of Work

  • Everyone has a worthwhile story to tell, and everyone can be a great writer and editor. Creating and editing others’ work is about collaboration and a meaningful exchange of knowledge. It is not about judgment and prescriptive application of old language norms.

  • True style is always rooted in real substance. No jargon, no B.S. buzzwords, or ChatGPT copypasta. I help clients and project partners to get the heart of a story with accuracy and the right details that keep readers and audiences engaged.

  • Empirical evidence and peer-reviewed research are the basis of effective decision-making and public policy.

  • Exposure does not pay bills. All creators, editors, artists, and freelancers deserve to be paid fees that reflect our time, talent, and economic realities. Cheap labor is a byproduct of exploitation and often yields disappointing results for everyone.


Key Services

  • Copy editing

  • E-newsletters, blog, and social media writing

  • Editorial writing and planning

  • Nonprofit funding proposals

  • Resume, professional development, portfolios, presentations

  • Public relations and outreach plans

  • Stakeholder analysis, mapping, and surveys

This is just a sample of project types. Get in touch with me to learn more about how we can work together.

Toomey Tales is a registered dba with the State of Idaho.


Homepage Cover Art: Billy Huynh